Learn how to effectively communicate the importance of nature for humanity and for the health of the planet.
About this course
In this course, you will learn to effectively communicate the importance of nature for humanity and for the health of the planet. This course is designed to help people who are not experts in the topic to integrate more effective communication skills into their work
This course consists of five lessons. Each lesson has been written to stand alone so that you can select the lessons most applicable to your work. For best results, you should follow the lessons in chronological order.
Lesson 1: How to inform and build awareness focuses on finding your audience, gaining its attention and gauging its response.
Lesson 2: How to engage and advocate around biodiversity issues introduces you to strategies for getting people excited and motivated around biodiversity.
Lesson 3: How to collaborate on biodiversity conservation helps you to identify collaborators and provides you with strategies for collaborating and building a network.
Lesson 4: Creating an effective biodiversity communication plan provides a step by step guide for communicating effectively about biodiversity.
Lesson 5: Power dynamics to consider in biodiversity communications explores how you can navigate differences in power or perception when designing effective communications.
By the time the course is completed, you will be able to:
Frame issues so your audience understands them.
Engage with stakeholders using the appropriate channels.
Promote behaviour change through engaging effectively with different stakeholder groups
Identify collaborators and build a network
Create an effective biodiversity communication plan
Understand power dynamics involved in biodiversity conservation
Date: This course is self-paced. It can be accessed and completed any time before December 31, 2022.
Certification: Volunteers will receive a certificate upon completion of each MOOC. Email these to [email protected] to log your Volunteer hours. You must complete at least 6 hours of MOOCs learning to complete your Train Requirements and receive your final certification from Emirates Nature-WWF.