How to reduce our Fashion Footprint

Fast fashion makes shopping for clothes more affordable, but it comes at an environmental cost. 

The fashion industry is responsible for 10% of humanity’s carbon emissions. 85% of all textiles go to the dump each year. And washing some types of clothes sends thousands of bits of plastic into the ocean.

So how can we as consumers reduce our fashion footprint?

Join us in this exclusive session to get answers to this problem. We will be joined by Gergana Abdulrahman, founder of Wild Fabrik, an 

eCo-friendly destination where mindful consumers can connect with sustainable retailers and conscious clothing brands.

Session Overview

• The difficulty of online marketing
• The importance of 360 Marketing in the sustainability field (especially when a company is bootstrapping and operating under tight budgets)
• The consumers in the UAE and how ready they are to consider only sustainable items
• Greenwashing - what it is, how many companies do it, and some of the ways in which they do it

Why should you join the session?

• Learn how to become conscious consumers, shop sustainably and impact consumer behaviour
• Understand Wild Fabrik's sustainable and ethical solutions 
• Understand how a business can meet consumer expectations and maintain bottom lines, all while staying sustainable
• How we can bridge the gap between green producers and conscious buyers

When and Where is the session taking place?

This session is virtual and will take place on Wednesday, 11th May from 4 PM to 5 PM.

Who can participate?

This session is free to attend and hence is open to everyone.